Being likeable will help you in your
job, business, relationships, and life. I interviewed dozens of successful
business leaders for my last book, to determine what made them so likeable and
their companies so successful. All of the concepts are simple, and yet, perhaps
in the name of revenues or the bottom line, we often lose sight of the simple
things - things that not only make us human, but can actually help us become
more successful. Below are the eleven most important principles to integrate to
become a better leader:
1. Listening
"When people talk, listen
completely. Most people never listen." - Ernest Hemingway
Listening is the foundation of any
good relationship. Great leaders listen to what their customers and prospects
want and need, and they listen to the challenges those customers face. They
listen to colleagues and are open to new ideas. They listen to shareholders,
investors, and competitors.
2. Storytelling
"Storytelling is the most
powerful way to put ideas into the world today." -Robert McAfee Brown
After listening, leaders need to
tell great stories in order to sell their products, but more important, in
order to sell their ideas. Storytelling is what captivates people and drives
them to take action. Whether you're telling a story to one prospect over lunch,
a boardroom full of people, or thousands of people through an online video - storytelling wins customers.
3. Authenticity
"I had no idea that being your
authentic self could make me as rich as I've become. If I had, I'd have done it
a lot earlier." -Oprah Winfrey
Great leaders are who they say they
are, and they have integrity beyond compare. Vulnerability and humility are
hallmarks of the authentic leader and create a positive, attractive energy.
Customers, employees, and media all want to help an authentic person to
succeed. There used to be a divide between one’s public self and private self,
but the social internet has blurred that line. Tomorrow's leaders are
transparent about who they are online, merging their personal and professional
lives together.
4. Transparency
"As a small businessperson, you
have no greater leverage than the truth." -John Whittier
There is nowhere to hide anymore,
and businesspeople who attempt to keep secrets will eventually be exposed.
Openness and honesty lead to happier staff and customers and colleagues. More
important, transparency makes it a lot easier to sleep at night - unworried
about what you said to whom, a happier leader is a more productive one.
5. Team Playing
"Individuals play the game, but
teams beat the odds." -SEAL Team Saying
No matter how small your
organization, you interact with others every day. Letting others shine,
encouraging innovative ideas, practicing humility, and following other rules for working in
teams will help you become a more likeable leader. You’ll need a
culture of success within your organization, one that includes out-of-the-box
thinking.
6. Responsiveness
"Life is 10% what happens to
you and 90% how you react to it." -Charles Swindoll
The best leaders are responsive to
their customers, staff, investors, and prospects. Every stakeholder today is a
potential viral sparkplug, for better or for worse, and the winning leader is
one who recognizes this and insists upon a culture of responsiveness. Whether
the communication is email, voice mail, a note or a a tweet, responding shows
you care and gives your customers and colleagues a say, allowing them to make a
positive impact on the organization.
7. Adaptability
"When you're finished changing,
you're finished." -Ben Franklin
There has never been a
faster-changing marketplace than the one we live in today. Leaders must be
flexible in managing changing opportunities and challenges and nimble enough to
pivot at the right moment. Stubbornness is no longer desirable to most
organizations. Instead, humility and the willingness to adapt mark a great
leader.
8. Passion
"The only way to do great work
is to love the work you do." -Steve Jobs
Those who love what they do don’t
have to work a day in their lives. People who are able to bring passion to
their business have a remarkable advantage, as that passion is contagious to
customers and colleagues alike. Finding and increasing your passion will
absolutely affect your bottom line.
9. Surprise and Delight
"A true leader always keeps an
element of surprise up his sleeve, which others cannot grasp but which keeps
his public excited and breathless." -Charles de Gaulle
10. Simplicity
"Less isn't more; just enough
is more." -Milton Glaser
The world is more complex than ever
before, and yet what customers often respond to best is simplicity — in design,
form, and function. Taking complex projects, challenges, and ideas and
distilling them to their simplest components allows customers, staff, and other
stakeholders to better understand and buy into your vision. We humans all crave
simplicity, and so today's leader must be focused and deliver simplicity.
11. Gratefulness
"I would maintain that thanks
are the highest form of thought, and that gratitude is happiness doubled by
wonder." -Gilbert Chesterton
Likeable leaders are ever grateful
for the people who contribute to their opportunities and success. Being
appreciative and saying thank you to mentors, customers, colleagues, and other
stakeholders keeps leaders humble, appreciated, and well received. It also
makes you feel great! Donor's Choose studied the value of a hand-written
thank-you note, and actually found donors were 38% more likely to give a
2nd time if they got a hand-written note!
The Golden Rule: Above all else,
treat others as you’d like to be treated
By showing others the same courtesy
you expect from them, you will gain more respect from coworkers, customers, and
business partners. Holding others in high regard demonstrates your company’s
likeability and motivates others to work with you. This seems so simple, as do
so many of these principles — and yet many people, too concerned with making
money or getting by, fail to truly adopt these key concepts.